Research & Analysis
Comprehensive analysis and research or rather specifically targeted analysis? It all depends on your research question or your specific requirements.
A comprehensive analysis includes an analysis of your objectives in order to identify the opportunities and threats in the human landscape. In the end, you want to reach people, have impact on their lives, bind them to your products or ideas. You want to have influence on what people think, understand what they want... and, if possible, you would like to know what sustainable effects you have generated.
We deliver thorough understanding of desired attitudes and behaviours of social groups and target audiences is the corner stone our human centric analysis.
This understanding is central to each and every research question or problem set and encompasses insights on:
People and demographics
People and their physical environment
Specific target audiences and their profiles
Organization and group dynamic processes,
Human drivers and vulnerabilities,
Customs and habits
- Human behaviour, attitudes, perceptions
- Forms of communication
Peeple also delivers surgical analysis that zooms in on specific needs or on detailed parts of social interaction:
- Environmental analysis
Stakeholder analysis
(Social) Impact analysis
market research and social marketing
Measures of Effectiveness
