Our philosophy
looking at people in 4 diMENSions
Our perspective on the world is one in 4 diMENSions, with an emphasis on 'MENS' ('human' in Dutch and 'mind' in Latin) because of its epicentric nature in these dimensions. This philosophical lense guarantees a more in-depth understanding of social groups or target audiences but also enhances creativity and increases the number of insights from a variety of different perspectives. A different perspective always sheds a different light on certain aspects of human thinking, emotions and behaviour. A diversified multi-dimensional look generates more knowledge en thus more potential solutions. Our 4 diMENSions can be summarized as follows:
What people feel
The impulsive dimension
What people want and people do
The dimension of aspirations and intentions (want) and of manifest behaviour (do).
What people think
The reflective or rational dimension
How people communicate
The informational dimension
Our window to the world
A holistic lense to discover drivers and influential external factors
Aside from our 4 diMENSions perspective, we are very much aware of the existence of a variety of environmental conditions that are outside the control of human beings but have a potential major impact on their 'being'. To map and flesh these external factors out we also look at:
- political context and current politcal situation.
- International/national security and conflict management.
Economy or how education and health care are interconnected with economic development .
The social & cultural context including models of nurturing, experiences, relations, backgrounds, culture, religion, gender equity, demography,...
Infrastructure and physical environment.
The information environment including levels of access to traditional media & social media, litteracy rates, local customs and alternative or popular communication formats,...
Our methodology
Two pillars of wisdom
Desk research
For the collection of statistical data, data mining or collation of descriptive material as the baseline for our in-depth analysis, Peeple relies on academic data repositories, published research and trusted opens sources in the broadest sense. These sources are being exploited systemically and methodologically to guarantee objectivity and accuracy swhich automatically results in analysis with added value. This is our way of being book smart : first read, then think and do not speak up before that...
Field research
...But our analysts are also need to be street wise. For Peeple there is no such thing as 'no information available'. We solve data deprivation by collecting where data is available: in the social groups and in the societies we are studying. Any information still missing after desk research can be collected amongst the people themselves, in the field, through direct interaction and social survey techniques (focus groups, interviews, random sample surveys,...). In addition field research also allows us to test clients ideas, concepts or products in the real world.
